Street brands may be considered the most popular clothing brand in today’s marketplace. A street brand is usually tied to various sports, entertainers, electronics game, or a social trend. This specific genre of clothing gained its traction in the beach cities of the west coast of the United States, during the 1970’s. During this time period, street brands gained notoriety among surfers, and skateboarders. There are a few key components that have brought street brand clothing and accessories to the forefront of the fashion industry. Popularity
Street brands are almost always linked to a popular sporting events, teams, entertainers and popular trends. For example, skate boarding started to peek in the 70’s, and many skate board products began to display special emblems and logos to promote their products. This trend later evolved to athletic wear, such as sneaker and tee shirts. This clothing phenomenon later crossed socioeconomic, and cultural boundaries. It is a very dominate force among teenagers, and young adults. At the inception of rap, and hip-hop music, many groups started to use emblems on their clothing in conjunction with various album releases. This technique was also popular among punk rock, heavy metal and rock groups in general. This helped to solidify the new phenomenon; called street brand. Sports And Entertainment
The evolution of street brands, not only impacts music, but sports and entertainment. After street branding was launched unto the world stage, many sports entertainers started endorsing many different brands. In fact, a multi-billion dollar industry was birth from this new concept. It was, and is still prominent with such sports as, basketball, football, soccer, track & field, and many other popular athletic activities. In fact, many business deals among entertainers and athletes are structured on popular street brands of the day. Signing bonuses are structured as complete packages that are supplemented by entertainers, and athletes promoting popular street brands. This is in conjunction with salaries to make these business deals more lucrative for all parties involved.